Verdict: Mmmm, I do like Bill’s.
To first of all qualify my bias, I like Bill’s… when it comes to brunch in Central London I think we can all agree it goes, in order of greatness; Joe Allen’s, Kopapa then Bill’s. I have breakfast in Bill’s far too often really and the only thing that now lets Bill’s down is the brand expansion, there are now another four Bill’s within walking distance of the original St. Martin’s Courtyard location, each of them with the same rustic, farmhouse produce stacked, raffia & dried chilli draped, trendy shabby chic design that made London’s first Bill’s stand out.
I hadn’t tried the burger, or indeed the afternoon in Bill’s before and seeing as it is almost exactly halfway between Shake Shack and 5 Guys I decided to do a quick comparison. The burger is the same price as 5 Guys (except you don’t pay extra for the fries) and the quality is as you would expect a proper London gourmet burger, big, chunky, succulent and flavour full. The fries are a decent portion of standard skinny fries.
Once you pay extra for the fries in Shake Shack the cost is about the same for a burger and fries. The cost actually comes in less than 5 Guys once you add their extra cost of the fries. Given the queueing at these ‘American’ restaurants, sitting at a table with waiting service takes about the same time for the food to arrive and when it does the quality and portion size at Bill’s is far superior. If you are in the area and about to spend £10 on a burger and fries then definitely choose Bill’s. Or head there for weekend brunch, but expect to wait on a table if you haven’t booked.